JOB DESCRIPTION

Mastech Digital is an IT Staffing and Digital Transformation Services company.

Content Marketing Specialist

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Location: Fishers, IN
Job Code: 227426
Posted: Feb 23, 2021
Description:

Mastech Digital provides digital and mainstream technology staff as well as Digital Transformation Services for all American Corporations. We are currently seeking a Content Marketing Specialist for our client in the HVAC and Security Services domain. We value our professionals, providing comprehensive benefits and the opportunity for growth. This is a Contract-to-Hire position and the client is looking for someone to start immediately.

Duration: 06 Months Contract-to-Hire

Location: Fishers, IN

Role: Content Marketing Specialist

Primary Skills: Marketing

Role Description: The Content Marketing Specialist must have at least 5+ years of experience. In this role, you will be responsible for the creation of content to support product launches and channel marketing programs, supporting the growth of company video surveillance product line and solutions.

You will serve as a marketing liaison, working closely with global sales, marketing, and product management teams to align on the strategy, launch and execution of go-to-market plans. This position will report to the Sr. Product Marketing Manager for the company portfolio.

Qualifications: 

5+ years Content writer creator - Important skills: Write content development for writing in the marketing space/story telling/develop value propositions and marketing messages. Individual contributor role and does not manage people, but rather key elements of a marketing program.

Responsibilities:

- Develop content for marketing initiatives including new product introductions, digital marketing and email campaigns, and channel marketing programs and promotions

- Strengthen the value propositions of product line solutions through innovative storytelling

- Author content for sales enablement such as emails, blog posts, web pages, case studies, presentations, spec sheets, brochures, webinars and more

- Create marketing materials and supporting content for trade shows and events

- Maintain sustaining brand marketing activities including website upkeep, product branding, lifecycle communications, packaging and trademarks

- Reconcile and track detailed monthly expenses to approved budget

- Optimize content and ensure consistent use of branding guidelines

Required Experience and Skills:

- 5+ years of marketing content creation

- Product marketing experience in a B2B environment

- Ability to develop, analyze, and execute complex marketing programs

- Strong initiative to drive cross-functional collaboration and alignment between key stakeholders for product marketing

- Ability to create sales enablement tools that tell the value of our solutions, products, and services

- Excellent writing and communication skills, samples required

- Experience with database management and CRM systems - knowledge of Salesforce.com and Pardot or equivalent marketing automation tool an asset

- Proficient in Microsoft Office (Excel, Word and PowerPoint)

Education: Bachelor’s degree in Computer Science, Electrical/Electronic Engineering, Information Technology or another related field or Equivalent.

Experience: Minimum 5+ years

Relocation: This position will not cover relocation expenses

Travel: No

Local Preferred: Yes

Note: Must be able to work on a W2 basis

Recruiter Name: Megha Gupta

Recruiter Phone: 805.600.9387

Equal Employment Opportunity

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