Mastech Digital is an IT Staffing and Digital Transformation Services company.

Marketing Analytics Manager

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Location: Basking Ridge, NJ
Job Code: 231367
Posted: Jul 21, 2021

Mastech Digital provides digital and mainstream technology staff as well as Digital Transformation Services for all American Corporations. We are currently seeking a Marketing Analytics Manager for our client in the Telecom domain. We value our professionals, providing comprehensive benefits and the opportunity for growth. This is a Contract position and the client is looking for someone to start immediately.

Duration: 12+ Months Contract (with possible extension)

Location: 100% Remote (You can work from anywhere in the US. Preferred locations for this role are New Jersey/New York. Please include preferred location on resume when submitting.)

Role: Marketing Analytics Manager

Primary Skills: Marketing

Role Description: The Marketing Analytics Manager must have at least 5+ years of experience. 

Must Have Skills (Most Important):

- Serve as a power user of the Adobe Experience Platform for proactive insight generation from journey analytics tied to growth nurture and campaign journeys.

- Collaborate with lifecycle managers in refining omnichannel retargeting and reengagement strategies via search, browse and abandoned shopping cart capture etc.

- Understanding of key CRM platforms and systems (i.e., Marketo, Adobe Analytics Site Catalyst, Adobe Experience Platform AEP, Customer Journey Analytics CJA and Salesforce).

- Strong understanding of marketing analytics and campaign success measures.

- Understanding of direct marketing best practices across key tactics (email, direct mail, SMS, digital, retargeting).

- Utilize journey analytics to develop a deeper understanding of the customer’s profile, point-of-contact engagement and activity across online and offline channels.

- Use findings to tie behavioral data to inform audience pulls for our communication strategies.

- Build, automate and maintain complex SQL queries and help lead measurement architecture conversations with agency – recommending and managing meaningful clusters of data necessary for strategy effectiveness to meet Growth and Revenue goals.

Desired Skills:

- Analyze performance by distilling complex data sets into concise and actionable data insights. This will be used to further refine journey mapping work to drive greater value and a superior experience for the customer.

- Ability to package fact-based recommendations clearly and “tell a story” with data is critical for success in this role.

- Own leadership updates via scorecards on program performance as well as overall growth forecast reporting with CRM agency and database marketing teams.

- Make analytical findings available through development of Google and PowerPoint slides, Tableau dashboards, and excel reports.

- Collaborate with data sciences team to recommend model opportunities and validate indicators for behavior propensity and revenue growth.

- Ability to translate complex ideas and express them in concise, simple to understand ways.

- Ability to work under pressure in a fast-paced environment and multi-task across projects.

Job Duties:

You will be a member of the Company's Marketing Sciences and Lifecycle Management team. In this contractual role, you will be responsible for driving growth for business customers ranging from small business to large enterprises.

The Company’s digital lifecycle team will look to you to proactively drive bottom-up data driven recommendations as well as adapt to top-down requirements from executive leadership. You will provide analytical support to digital and marketing campaign managers to drive lifecycle evolution by identifying intelligent targeting, content and personalization opportunities.

In this role as the Analytics Manager, you will be responsible for proactively determining actionable insights and problem-solving analysis assisting customer journey mapping, customer experience, and communication strategy work. You will execute these strategies by leading peers from cross-functional teams including but not limited to: Digital Lifecycle Strategy, CRM Campaign, Database Marketing, Offer Strategy, Finance, Digital Operations, and Data Science & Predictive Analytics.


- Bachelor’s degree or four or more years of relevant work experience


- Shift: Standard 9-5

Education: Bachelor’s degree in Computer Science, Electrical/Electronic Engineering, Information Technology or another related field or Equivalent.

Experience: Minimum 5+ years

Relocation: This position will not cover relocation expenses

Travel: No

Local Preferred: Yes

Note: Must be able to work on a W2 basis

Recruiter Name: Tarun Garg

Recruiter Phone: (412) 436-0333 (Ext: 2188)

Equal Employment Opportunity



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